---
title: "SMS Brands 2FA Setup for Public Profit Companies"
slug: "sms-brands-2fa-setup-for-public-profit-companies"
updated: 2026-05-17T16:42:35Z
published: 2026-05-21T21:26:29Z
canonical: "help.8x8.com/sms-brands-2fa-setup-for-public-profit-companies"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://help.8x8.com/llms.txt
> Use this file to discover all available pages before exploring further.

# SMS Brands 2FA Setup for Public Profit Companies

## Objective

This article is a brief guide to enabling **Auth+ for Public Profit brands**, for both new and existing registered US or Canadian SMS campaigns in 8x8 Admin Console.

**The primary objective of this is to prevent brand impersonation**, which can lead to consumer fraud such as disinformation, smishing, and spoofing.

This is accomplished through brand personnel attestation via a 2FA email message to a brand’s business contact, as specified in the brand's profile.

## Applies To

- 8x8 Work
- SMS Campaign Registration
- Your Brand
- Publicly Traded Companies
- USA and Canada, Only

## Procedure

Follow these steps to enable Auth+ for your Public Profit brand.

1. Log in to 8x8 Admin Console.
2. Click on **SMS**

![](https://cdn.us.document360.io/e3a59e39-abd3-4423-964c-0a4008dc5673/Images/Documentation/image1755530862838.png?sv=2026-02-06&spr=https&st=2026-11-03T23%3A21%3A37Z&se=2026-11-04T00%3A21%3A37Z&sr=c&sp=r&sig=gC%2B7X1hMJ0uVKiY3pi4liiHhYKNXWYngcnb%2BRYR2dSA%3D)
3. Click **Expand Details**.

![](https://cdn.us.document360.io/e3a59e39-abd3-4423-964c-0a4008dc5673/Images/Documentation/image1755531033081.png?sv=2026-02-06&spr=https&st=2026-11-03T23%3A21%3A37Z&se=2026-11-04T00%3A21%3A37Z&sr=c&sp=r&sig=gC%2B7X1hMJ0uVKiY3pi4liiHhYKNXWYngcnb%2BRYR2dSA%3D)
4. Scroll down to **Brand Contact Details**.
5. Verify that your **Brand Contact Email** uses your public company’s domain.
  - You may use the same **Support Email Address** as the **Brand Contact Email** address by ticking the **Use support email for brand contact email** checkbox.
  - You may enter a different **Brand Contact Email** address than your **Support Email Address**. In this case, make sure that this is not a distribution list, as the system will not accept it.
6. Once your changes are complete, click **Save**.

> [!WARNING]
> IMPORTANT:
> 
> - **Free email address domains will not be accepted** (i.e. gmail.com, msn.com, yahoo.com, etc).
> - **You must have access to the Inbox of the assigned email address.** Two-factor authentication (2FA) must be performed from the email which The Campaign Registry will send to this email address.
> - **Spam filtering:** You may need to unblock emails from The Campaign Registry's email address to avoid issues with spam filters blocking the their messages.
>   - **noreply@auth.campaignregistry.com**

![](https://cdn.us.document360.io/e3a59e39-abd3-4423-964c-0a4008dc5673/Images/Documentation/image1755530720074.png?sv=2026-02-06&spr=https&st=2026-11-03T23%3A21%3A37Z&se=2026-11-04T00%3A21%3A37Z&sr=c&sp=r&sig=gC%2B7X1hMJ0uVKiY3pi4liiHhYKNXWYngcnb%2BRYR2dSA%3D)

1. Once changes are saved, 8x8 will forward your authentication to **The Campaign Registry (TCR)**. TCR will send you an email with step-by-step instructions to complete the email address setup.
2. Once the email process is complete, and TCR has processed and approved your **Brand**, it should appear in **8x8 Admin Console** > **SMS** as **Verified**, and you can then proceed to the next steps in the SMS campaign registration process.