---
title: "SMS Campaign Registration Fails Brand Authentication"
slug: "sms-campaign-registration-fails-brand-authentication"
updated: 2026-05-17T16:43:09Z
published: 2026-05-21T21:26:15Z
canonical: "help.8x8.com/sms-campaign-registration-fails-brand-authentication"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://help.8x8.com/llms.txt
> Use this file to discover all available pages before exploring further.

# SMS Campaign Registration Fails Brand Authentication

## Symptom

When a publicly traded company attempts to submit the **Your Brand** form in **8x8 Admin Console** > **SMS** on or after **October 17, 2024**, they experience a generic error which prevents them from completing the campaign registration process:

- *An unexpected error has occurred*

> [!NOTE]
> NOTE:
> 
> The specific issue outlined in this article applies only to customers who have selected **Public Company** in **Your Brand** > **What type of legal form is the organization?** No other company types are impacted.

![](https://cdn.us.document360.io/e3a59e39-abd3-4423-964c-0a4008dc5673/Images/Documentation/18715?sv=2026-02-06&spr=https&st=2026-11-03T23%3A17%3A43Z&se=2026-11-04T00%3A17%3A43Z&sr=c&sp=r&sig=YtzOwFRR8p7roZvHTnS3OCEqkscgY%2FQh4iCB%2FDeTgTI%3D)

> [!NOTE]
> Note:
> 
> Please see the following article for instructions on completing the Your Brand contact details portion of the registration form:

- [SMS Brands 2FA Setup for Public Profit Companies](/support/docs/sms-brands-2fa-setup-for-public-profit-companies)

## Applies To

- **US and Canada, Only**
- 8x8 Work
- SMS Campaign Registration
- Your Brand
- Publicly Traded Companies

## Cause

On **Oct 17, 2024**, The Campaign Registry added a new **Your Brand** verification form field for publicly traded companies called **Brand Contact Email Address**.

This specific issue occurs because the submitted form is currently missing the **Brand Contact Email Address**, which customers cannot fill until the root issue is addressed.

The Campaign Registry receives your completed **Your Brand** data on submission, and then rejects the submission based on that missing info, regardless of whether all other info submitted is viable.

> [!NOTE]
> NOTE:
> 
> The **Your Brand** > **Brand Contact Details** > **Support Email Address** field may contain a different email address than the missing, currently invisible **Brand Contact Email Address**.

## Resolution

8x8 is currently working on a permanent solution to this issue.

**In the meantime if you experience this specific issue, please do the following:**

1. [Create a Case with 8x8 Support](/support/docs/create-a-case-with-8x8-support)
2. Note that you are attempting to submit the Brand form in 8x8 Admin Console > **SMS** > **Your Brand** and are receiving an error.
3. Provide your direct contact information.
4. Provide your **Brand Contact Email Address**, even if it is the same as your **Support Email Address**.

> [!WARNING]
> IMPORTANT:
> 
> **Email Access:** You must have access to the emails sent to the valid address **Brand Contact Email Address**. This is because a two-factor authentication (2FA) must be performed from the email which The Campaign Registry will send to this address.
> 
> **Email Spam Filtering:** To avoid issues with spam filters blocking the above email message, you may need to unblock email sent from The Campaign Registry, at **noreply@auth.campaignregistry.com**.

8x8 engineering will complete and submit the **Your Brand** form for you.

- An email will be sent to the submitted **Brand Contact Email Address**.
- You must then perform a verification/authentication using the info in that email.

Once The Campaign Registry processes and approves the Brand, it should appear in 8x8 Admin Console > **SMS** as **Verified**, and you can then proceed to the next steps in the SMS campaign registration process.

## Additional Information

- [SMS Brands 2FA Setup for Public Profit Companies](/support/docs/sms-brands-2fa-setup-for-public-profit-companies)