---
title: "SMS Registration - brand and campaign registration"
slug: "sms-registration-brand-and-campaign-registration"
updated: 2026-09-10T11:09:10Z
published: 2026-09-10T11:09:10Z
canonical: "help.8x8.com/sms-registration-brand-and-campaign-registration"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://help.8x8.com/llms.txt
> Use this file to discover all available pages before exploring further.

# SMS Registration - brand and campaign registration

Customers with the United States or Canadian phone numbers must register a brand and create a campaign to use SMS. No registration needed for other regions

When configuring an SMS campaign, first you have to register your brand. After your brad has been validated you can define your activities and their purpose.

**Step1. Brand Registration**

The **Your Brand** section requires you to define who you are as a business. This section must be completed and marked **Verified** before accessing the next section, **Your Campaign**.

**To define your brand:**

1. Log in to **8x8 Admin Console**.
2. Navigate to **Home** > **SMS**.
3. FIll out the **Your Brand** form. See the **Required Brand basic information** ection section below for additional information.
4. Click **Save**. The app calls the Campaign Registry, which registers the campaign in about a minute.
5. Once the brand is completed and validated, move to the campaign creation step.

![](https://cdn.us.document360.io/e3a59e39-abd3-4423-964c-0a4008dc5673/Images/Documentation/image-ZUBV0UNX.png?sv=2026-02-06&spr=https&st=2026-11-03T21%3A53%3A44Z&se=2026-11-03T22%3A53%3A44Z&sr=c&sp=r&sig=Gq7YEj5FB1H1AF98ed81kWDlBuR%2B0nj0%2Ba6Lnbde8xM%3D)

#### Required Brand basic information

| Brand basic information | Description |
| --- | --- |
| **Legal Company Name** | Legal Company Name: Must match IRS documentation Include the complete listed name to avoid delays in verification. |
| **DBA or Brand name, if different from legal name** | Public-facing name; use legal name if no Doing Business As (DBA). |
| **What type of legal form is the organization?** | The type of organization that is associated with your brand. Choose from - Non-Profit, - Government, - Private - Public > [!NOTE] > Note: > > If you select: > > - **Public Company**: The **Stock Symbol** and **Stock Exchange** fields are required. > - **Private Company** : If you register your SMS campaign as a private company, including sole proprietorships,, you must user your IRS Employer Identification Number (EIN) for registration. 8x8 cannot support SMS campaigns for customers that do not have an EIN. |
| **Tax Number/ID/EIN/UTR** | Tax Number ID or Employer Identification Number (EIN). EIN is a 9 digit number assigned to a business by the IRS. For UK customers, this is the UTR. |
| **Tax Number/ID/EIN/UTR Issuing Country** | The country where the Tax ID, EIN, or UTR was issued. |
| **Alternative Business ID (DUNS, GINN, or LEI)** | Optional: If your business has an alternative business identification number, such as a DUNS, GINN, or LEI, you can use this optional field to input that information. This can help further validate your business |
| **DUNS, GINN, or LEI Number** | Optional: ID form used to identify a international business entity |
| **Stock Symbol** | It is required only if your company is publicly traded and you select **Public Company** as the legal form. |
| **Stock Exchange** | It is required only if your company is publicly traded and you select **Public Company** as the legal form. |
| **Website** | A valid web or social presence |
| **Vertical** | Select the closest industry from provided options. |
| **Brand Address** | Registered business address. |
| **State** | Required for regional identification if you choose the United States as your business country. |
| **Country** | Required for regional identification if you choose the United States as your business country. |
| **Brand Contact Details** | For carrier communication if needed. |

**Step 2. Campaign Registration**

The **Your Campaign** section requires a description of your activities and their purpose. This section must be completed and marked **Verified** before you can enable SMS for your users and assign them to the campaign.

> [!NOTE]
> Important!
> 
> - Campaign approval by carriers may take up to 1 month.
> - Assigned numbers may take 3 weeks to register.
> - Although the fields under **Campaign and Content Attributes** are mandatory, they do not trigger automated responses. You must respond manually.

**To define your campaign:**

1. Navigate to **Home** > **SMS**.
2. Fill out the **Your Campaign** form. See the **Required Campaign information** section below for additional information.
3. Select the **Registration Fee** checkbox to acknowledge.
4. Click **Create** to finish.
5. Once your campaign has been completed verified, you can [enable SMS for your users and assign them to the campaign](/documentation/docs/enable-sms-for-users-and-assign-them-to-an-sms-campaign).

![SMS campaign registration interface with opt-in/out keywords, sample messages, and opt management in 8x8 Admin Console](https://cdn.us.document360.io/e3a59e39-abd3-4423-964c-0a4008dc5673/Images/Documentation/sms-campaign-registration(2).png?sv=2026-02-06&spr=https&st=2026-11-03T21%3A53%3A44Z&se=2026-11-03T22%3A53%3A44Z&sr=c&sp=r&sig=Gq7YEj5FB1H1AF98ed81kWDlBuR%2B0nj0%2Ba6Lnbde8xM%3D)

#### Required Campaign information

| Campagin information | Description |
| --- | --- |
| **Select a use case** | Defaults to **UCaaS Low Volume**.**8x8 Work** SMS functions as a business phone number that allows SMS communications on a conversational level. |
| **Campaign Description** | Minimum 40 characters and maximum 4096 characters |
| **Call-to-Action Flow** | How consumers will opt in to receive messages. Examples of how to do this: - **Website opt-in**: Customers visit a website, enter their phone number, and agree to receive texts. - **Text message opt-in**: Customers send the word "START" to a number or short code, such as (111) 222-3333. - **Combination**: A combination of the above methods is also possible. |
| **Campaign and Content Attributes** | How customers will choose to join, leave the campaign, or request assistance. Include automated responses that confirm user intent and provide support details. - **Opt in**: The reply users get, confirming their opt-in, explaining how to get help, and how to opt out. This option is always enabled and cannot be turned off. - **Opt-in keywords**: Users text this keyword(s) to join the campaign, for example, "YES". - **Opt-in message**: The reply users receive should confirm their opt-in, explain how to get help, and provide instructions on how to opt out. - **Opt out**: The reply users receive confirms their opt-out, explains how to get help, and provides instructions on how to opt out. This option is always enabled and cannot be turned off. - **Opt-out keywords**: Users text this keyword(s) to opt out of the campaign, with "STOP" as the default. - **Opt-out message**: This reply confirms that a user has opted out and will no longer receive campaign messages. It must be at least 40 characters long. - **Requesting assistance**: How users request help or more information. This option is always enabled and cannot be turned off. - **Help keyword**: Users text this word(s) to receive help or more details, with "HELP" as the default. A minimum of 20 characters is required. - **Help message**: Users can text this keyword(s) to get assistance or more details, with “HELP” as the default. A minimum of 20 characters is required. |
| **Direct Lending or Loan Arrangement** | Specify if this campaign covers direct lending or other loan agreements. |
| **Embedded Link** | Declare any embedded links. Public link shorteners (such as ‘tinyurl’ or ‘bitly’) are not permitted. |
| **Embedded Phone Number** | Declare the embedded phone number different from what is specified in the HELP message. |
| **Campaign will not be used for affiliate marketing** | Customers must agree not to use business SMS for affiliate marketing, as required by CTIA messaging rules. Enabled and cannot be disabled. |
| **Age-Gated Content** | Declare if applicable. |
| **Provide a sample messages** | Provide a sample(s) of a typical SMS message. A minimum of 20 characters is required. Optionally, you can add or remove other sample messages as needed. |
| **Enable Automated Opt-in/Opt-Out Management** | Automatically blocks outbound messages to numbers that have opted out via SMS or been added to the opt-in list in the 8x8 Admin Console. > [!WARNING] > Important! > > Once enabled and saved, this feature is permanent and cannot be turned off. |
| **Enabled Automated Trigger messages** | Requires **Opt-In/Opt-Out Management** to be enabled. Automatically sends preconfigured responses when contacts reply with Opt-In, Opt-Out, or Help keywords. |